2016 #GIVEBEAM CAMPAIGN

CAMPAIGN ENTICING VIEWERS TO GIVE THE GIFT OF JIM BEAM DURING THE HOLIDAY SEASON. 

Different holiday scenes depicted including Friendsgiving, Thanksgiving, Christmas, and New Years Eve. Series was scene as "best in class" creative for successfully targeting consumers and improving brand perception. 

Art Director: Kara Hamilton
Producer: Jamie Martin
Photographer: Nick Fochtman
Prop/Set Stylist: Molly Kom