2016 #GIVEBEAM CAMPAIGN

CAMPAIGN ENTICING VIEWERS TO GIVE THE GIFT OF JIM BEAM DURING THE HOLIDAY SEASON. 

Different holiday scenes depicted including Friendsgiving, Thanksgiving, Christmas, and New Years Eve. Series was scene as "best in class" creative for successfully targeting consumers and improving brand perception. 


2017 JIM BEAM BLACK #BOURBONELEVATED CAMPAIGN

CAMPAIGN CREATING AN ASSOCIATION BETWEEN JIM BEAM PREMIUM VARIANTS AND THE CONTENT PILLARS OF STYLE, GROOMING, AND STEP UP LIFESTYLE OCCASIONS. 


2017 MARCH MADNESS VIEWING PARTY SERIES


2016 SPORTS TAILGATING SERIES


2016 OLYMPICS videos

DRAMATIC SLOW MO VIDEOS COMPARING MOMENTS AT THE BAR TO EPIC OLYMPIC ACTIONS. PLAYFUL COPY IS COMBINED WITH ASPIRATIONAL VISUALS. top viewed video from series reached 1.2 million views.


JIM BEAM APPLE - AHHHHHH THAT'S REFRESHING!

ESTABLISHED NEW LOOK AND FEEL FOR JIM BEAM APPLE WITH AN EMPHASIS ON MORE GRAPHIC, VIBRANT VISUALS.


Jim Beam Black - Step Up Your Summer Campaign

ESTABLISHED NEW LOOK AND FEEL FOR JIM BEAM BLACK AND PREMIUMS. CREATED CONCEPTS THAT REFLECT THE GUY'S JOURNEY TO ELEVATE HIS STYLE AND HIS TASTE.


JIM BEAM ADDITIONAL WORK

CONCEPTED AND DIRECTED IMAGERY, VIDEOS AND CINEMAGRAPHS SURROUNDING SPECIFIC EVENTS AND TO SHOW THE PRODUCT AS BOLD, FUN AND REFRESHING. SUPERBOWL STADIUM IS BRAND'S MOST LIKED FACEBOOK POST TO DATE WITH 73,500 LIKES.