JIM BEAM 

BASEBALL SERIES FOR SOCIAL MEDIA.

Baseball is still “The Great American Pastime”, a sporting tradition as interwoven into the fabric of America as the stars and stripes, apple pie and Jim Beam. By linking a series of close-up shots of an omnipresent Jim Beam cocktail in a cup during various key moments throughout the course of a baseball game, we show how Jim Beam really is the spirit of the ballpark—as much a part of a day out at the ballpark as a bag of peanuts and a helmet full of nachos.

Art direction and concept creation done by Kara.

Director: Kara Hamilton
CD: Tim Mikus
Producer: Elina Marchenko
Production Company: Daily Planet
DP: Michael Gabriele
Prop/Set Stylist: Molly Kom